Mana

Mana Brand Marketing specializes in creating a comprehensive brand expression for its clients. Mana is a strategic brand creation, expression, marketing and experience firm. Mana works with its clients to uncover the essence of their brand and then translates that into an iconic visual and verbal expression across all relevant customer touch points. Mana also assists its clients in achieving their business goals by guiding all marketing activities across traditional to digital media.

With offices in Hilo, Kona and Honolulu, Mana Brand Marketing is the premier choice for your branding and marketing needs in Hawai'i.

With over 25 years of international branding experience we have the resources and network of partners and associates to address your branding and marketing needs cost effectively. Read about our experience or take a look at a few of our case studies.

Or if you’re ready to get started now, fill out our online request form. Or contact WavenDean Fernandes, Principal at 808.345.0734 or email at WavenDean@ManaBrandMarketing.com.

Please scroll down to view current and past events. You can also take advantage of our informative Branding videos and interviews in the new Mana Media section.

And since a picture is worth a thousand words, we thought we'd let our work do the talking.

Social Media — Hipe or Solution?| Global Entrepreneurship Week | Nov., 18, 2009 | Chinese Cultural Plaza | New Empress Restaurant

What is it all about & why is it important for your business! Join Hawai‘i Small Business Development Center & the Chinese Chamber of Commerce as we present an inter-active, high-powered workshop about the most frequented social media platforms; the differences between them and how to engage your audience for marketing and customer service purposes. Take home do's & don’ts and the knowledge to communicate with your customers the way they like to communicate.

(Download Event Flyer)

Logo. Brand. What is the difference and why is it important? | Sept., 24, 2009 | The Pacific Club

It's very common for people to mistake a logo for a brand. What is the difference? Come and learn the distinction and what impact it can have on your business success! See how branding "best practices" enable businesses to thrive in any economy. Take away practical, cost-effective branding tips and tricks that can help you achieve your business goals  whether you are a small business, a non-profit, or an entrepreneur.
 

WavenDean Fernandes is his brand. "You know him when you see him, sporting his signature part Hawaii/ part California dress and Mana Brand logo necklace. He meant it to be that way. With over 25 years in the Marketing Business WavenDean has fine tuned what he represents and shared how we are ambassadors of our own brands at our luncheon last week. To explain what that means, Waven first defined the difference between a brand and a logo. Simply put, a logo is something you wear, whereas a brand is something that you experience both physically and virtually. He believes that each individual is a brand expert, expressed though what we wear, eat, consume and who we associate with. Waven goes on to explain that logos are tactile and transitional but brands are transformational. What creates the first brand impression is important, is it you, your product, your marketing materials (both physical and virtual). Successful branding components including: essence, identity, expression, marketing that must all be considered to maximize the brand experience. In addition, branding needs to appeal to the reptilian (desire for food, shelter, clothing, safety, sex) and angelic motivation (desire for love, caring, service to others) inherent in humans. Waven shared that products are built in a factory but brands are built in the mind and need to connect to the customer’s heart. In order to be a success in branding there is a need to “sell’ more share of heart to customers by creating a lasting brand experience and customer experience. A positive customer experience leads to brand loyalty and customers become ambassadors and evangelists for the brand. Another essential piece of the branding puzzle is the quality of the website. All promotional materials drive potential customers to a company’s website. Businesses need to make sure their website is worthy of receiving that audience. WavenDean has established a team of marketing masters (many of them present at the luncheon) who assist him and his clients in ensuring that their brand be expressed in effective and powerful ways!" 

Dr. Micaire Baxter, Global Health Chiropractic ~ Honolulu, Hawaii | www.GlobalHealthChiropractic.com

News Radio 830 Honolulu

Rick Hamada ~ Business Talk Radio Show Interview Featuring WavenDean Fernandes ~ Branding

(Click Link for Rick Hamada's Website)

(Click Play to Listen to Interview)

 

 

 

 

The Chamber of Commerce of Hawaii e-Commerce Seminar | Feb., 24, 2009 | Honolulu Design Center

Session 1: Brand Marketing | Session 2: Introduction of Web Marketing | Session 3: Web Analytics