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WavenDean Fernandes, Principal WavenDean
Fernandes has more than twenty years of experience in branding and
marketing both on the mainland and internationally. Fernandes worked on
the client side
at Amdahl, Sun Microsystems and Apple Computer’s Creative Services and
Marketing Communications Group before moving over to the agency side
with Landor, the top national and international branding consultancy
and design firm based in San Francisco. He brings this wealth of
branding, marketing, advertising, interactive media design, and client
relations experience to his Hawaii-based firm, Mana: Brand Marketing
& Design. Fernandes
has worked on branding programs for a wide spectrum of clients
including Hallmark, FedEx, Starbucks, Ocean Spray, Pottery Barn, Visa,
Unilever, Schering-Plough, and GlaxoSmithKline, Mosaic/Netscape, Sun,
Apple, Seagate, Plantronics, and Intel. Fernandes managed client
services while leading innovative and integrated design teams for
Landor, Fitch, Liquid Agency, Studio Archetype-Sapient, Nurun, and
iXL-Waterstone, where he also served as vice president and director of business development. Fernandes’ expertise is in guiding individuals and companies in the process of revealing and then expressing their brand in the marketplace in an authentic, holistic, and compelling way. An inspirational team leader as well as an insightful marketer, Fernandes now lives in his native Hilo, Hawaii with his wife and three children.
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